Dear Press Release: You’re A Tool

No offense. Really. You are an important tool, not what the Urban Dictionary says is “one who lacks the mental capacity to know he is being used. A fool. A cretin. Characterized by low intelligence and/or self-esteem.” So what brings this declaration? I got this a question today on Quora: “Should I follow up on my press release?” If you’re a journalist, I feel your pain. Many a journalist has complained appropriately about the hundreds upon...

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