(Originally published at Medium.com/@jealford) It’s no secret that news media like newspapers and many magazines have been in an economic decline for a long time. It’s also no secret that the online world, although needed, surely plunged us into a miasma of misinformation. Propaganda, if you will. And, that can be a problem. I have many friends and colleagues in the news industry whom I respect and enjoy working with. So, if I mess up, guys,...

You think you are sitting on some exciting news. It’s a great feeling, right? But are you really? News is a very subjective subject. Just ask a journalist or a veteran in PR. They will look at your news with unique filters. To begin with, you will hear them ask “Why?”  “What’s the impact?” “Is this a surprise or part of a moving trend?”  We often use the “man bites dog” example to explain why we are...