What Headline Do You Want to See?

You think you are sitting on some exciting news. It’s a great feeling, right? But are you really? News is a very subjective subject. Just ask a journalist or a veteran in PR. They will look at your news with unique filters. To begin with, you will hear them ask “Why?”  “What’s the impact?” “Is this a surprise or part of a moving trend?”  We often use the “man bites dog” example to explain why we are...

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